Clearday Announces Acquisition of Leading San Antonio Adult Daily Care Provider Primrose Lane

Updated Facility Will Be Re-Branded as a Clearday Club™, Including Expanded Cognitive Care Services for Veterans

SAN ANTONIO, Texas, July 8, 2021 – Clearday, an innovative leader in delivering high-quality, non-acute longevity care services that enable seniors to age in place, today announced its acquisition of Primrose Lane Adult Day Care, one of San Antonio’s leading adult daily care service providers. Clearday expects to update and re-brand Primrose Lane as a Clearday Club™ that is supported by Clearday’s broader technology and services platform for personalized cognitive care, programming, and its proprietary virtual in-home services.

For nearly 10 years, Primrose Lane has provided exceptional adult daytime care services for seniors. Primrose works with the U.S. Veterans Administration, and others, to provide day care services in Bexar County, and has built a strong local reputation for serving the needs of military veterans.

With the acquisition and transition to a Clearday Club, Primrose customers and their families will access an expanded array of Clearday-powered services and programming, designed to improve the quality of daily life, and help delay the need for residential care, including:

  • Clearday’s proprietary Behavior Engagement Sensory Temperament (BEST) Test, which establishes a monthly benchmark for each member’s cognitive health;

  • Personalized monthly Care Plans using BEST Test results, which can be consistently administered by Staff at the Clearday Club and at home by family members or home care workers;

  • Clearday Restore, a proprietary, innovative, multi-sensory therapy tailored to the needs of those with Alzheimer’s and other forms of dementia or cognitive challenges; and

  • Access to Clearday at Home™, Clearday’s virtual, non-acute care platform that provides families with resources and content they need to provide superior care for loved ones with Alzheimer’s, dementia, or other lifestyle-limiting conditions.

Because adult day care services are included in the VHA Standard Medical Benefits Package, all enrolled veterans are eligible if they meet the clinical need for day care services, with the benefit covering Clearday Club sessions up to five times per week. Clearday will continue Primrose Lane’s commitment and service to San Antonio area veterans and aims to expand the reach of its services to the broader veteran community.

“We are thrilled to add Primrose Lane and its leadership team to our Clearday Clubs’ portfolio, and to expand upon the outstanding services they’ve provided to the San Antonio veteran community,” said Jim Walesa, Clearday’s President and CEO. “We firmly believe that Clearday’s services can fill a critical need for families of older veterans looking for more affordable, accessible cognitive care, whether at home using Clearday at Home or in one of our Clearday Clubs. Primrose’s strong relationship with the VA provides us with a great platform to pursue these broader initiatives.”

About Clearday, Inc.
Clearday is an innovative non-acute longevity health care services company with a modern, hopeful vision for making high quality care options more accessible, affordable, and empowering for older Americans and those who love and care for them. Clearday has decade-long experience in non-acute longevity care through our subsidiary Memory Care America, which operates highly rated residential memory care communities in four U.S. states. Clearday at Home – our digital service – brings Clearday to the intersection of telehealth, Software-as-a-Service (SaaS), and subscription-based content.
Learn more about Clearday at
Learn more about Clearday Clubs at
Learn more about Clearday at Home at

Clearday and Superconductor Technologies Inc. (OTCQB: SCON) are parties to an agreement and plan of merger that provide, among other matters, for the Clearday stockholders to acquire Superconductor Technologies, Inc., including its cryogenic products and related patent portfolio which Clearday has begun to use to develop innovative air quality systems. Additional information is available through the definitive proxy statement on file with the SEC.

This communication is for informational purposes only and is neither an offer to sell nor a solicitation of an offer to purchase any securities of the Clearday or SCON.

This communication and information made available on Clearday’s website is not a part of any disclosure made or to be made by the Company and are not part of any filings with the U.S. Securities and Exchange Commission.


Clearday Media Contact:

Ginny Connolly | 1.210.451.0839

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